Meet Andrew – The Marketing Chef

Andrew Szabo, aka The Marketing Chef™ is an inspirational keynote speaker, marketing author, strategic facilitator and marketing strategy consultant who helps you stir up new business. He reinvents the way people view the marketing process by creating a splash of new ingredients, combinations, and flavors that result in a tantalizingly fresh marketing recipe. With over 30 years experience in the industry, and a client list including some of the best known names in households and boardrooms, Andrew Szabo is the marketer’s marketer. Andrew’s radio, print and speaking experience as The Marketing Chef inspired him to condense his wisdom into understandable and applicable marketing truths into a strategic recipe called: Irresistible Marketing™
Read more about Andrew


“Andrew was a presenter at the Meeting Professionals International (MPI) DFW Chapter’s 1st Annual Camp Wisdom, September 23, 2011. This retreat was designed for senior meeting professionals – a slightly jaded group of people who hire and have heard many speakers over the years. Our groups were small to encourage interaction and personalization (15 to 20 people). Andrew was asked to present a very interactive program designed specifically for this audience. His passion and ability to connect with…
Sandi Galloway, Director MeetingsConventions & Incentive Travel Sales Development at Canadian Tourism Commission

Irresistible Marketing Ingredients

The Marketing Chef Logo

Tagline – Your Positioning Slogan

PART 2 – When you think of a company, product, or service, what is one of the first things that come to mind?  Probably the tagline.  Branding taglines position your product or service in the mind of your target market. ” Taglines do not have to be long, they can be as short as two or three words: “Where’s the Beef?”, or as long as eleven or twelve: M&M’s: “The Milk Chocolate Melts in Your Mouth, Not in Your Hand.”   However it is always best to keep your tagline as short as possible.  Just as too much of one ingredient can ruin a dish or pastry, too many words can often ruin a tagline making it hard to remember. Taglines need to be distinctive & benefit oriented.

Marketing Ingredient # 015 - Your Brand Tagline

Brand Taglines – Your Key Marketing Ingredient to Position your Offering

PART 1 – Taglines or branding slogans used in marketing materials & advertising are a key marketing ingredient for creating memorable positioning with your target audience. Makes what makes a particular phrase memorable? A new scientific study from Cornell University gives you the clues you need to make your slogan or tagline memorable and position your offering or product with greater effectiveness in the prospect’s mind.

More Posts from this Category

Wordpress SEO Plugin by SEOPressor