Andrew Szabo - The Marketing Chef™ - Helping You Stir Up New Business With Irresistible Marketing™

Meet Andrew – The Marketing Chef

Andrew Szabo, aka The Marketing Chef™ is an inspirational keynote speaker, marketing author, strategic facilitator and marketing strategy consultant who helps you stir up new business. He reinvents the way people view the marketing process by creating a splash of new ingredients, combinations, and flavors that result in a tantalizingly fresh marketing recipe. With over 30 years experience in the industry, and a client list including some of the best known names in households and boardrooms, Andrew Szabo is the marketer’s marketer. Andrew’s radio, print and speaking experience as The Marketing Chef inspired him to condense his wisdom into understandable and applicable marketing truths into a strategic recipe called: Irresistible Marketing™
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Testimonials

“Andrew recently spoke at our Sales & Marketing Executives luncheon. His material and delivery were first class. Great visuals and a very useful and effective handout. Andrew emphasizes key points with excellent stories that have impact and increase retention. He was professional in every way including answering the many questions he was asked following his presentation. I highly recommend him for any company in need of assistance to improve their marketing efforts.”

Carl Herrick, PresidentHerrick Consulting Group

“Andrew is a joy to work with. His process for preparing a strategic plan clearly saved me years of trial and error in the establishment of a new venture. Competent, professsional and fun to work with are the key factors that framed my decision to work with Andrew. When you compare the investment of working with Andrew on the front end to the cost of time and resources finding your way, it is clear that working with Andrew is the most economical and time efficient way to address the future. He…

Ron Hoesterey, PresidentThe Greater Journey

“Andrew was a presenter at the Meeting Professionals International (MPI) DFW Chapter’s 1st Annual Camp Wisdom, September 23, 2011. This retreat was designed for senior meeting professionals – a slightly jaded group of people who hire and have heard many speakers over the years. Our groups were small to encourage interaction and personalization (15 to 20 people). Andrew was asked to present a very interactive program designed specifically for this audience. His passion and ability to connect with…

Sandi Galloway, Director MeetingsConventions & Incentive Travel Sales Development at Canadian Tourism Commission

“At eMake, we deliver real-time, Internet enabled and ASP solutions for discrete manufacturing across the globe. We created eMake through strategic branding creation and creative development in our partnership with our agency GroupBaronet … Andrew Szabo was the key integrator. The result: a complete initiative for launch, delivery and maintenance of our core competency. Andrew has been truly dedicated to our branding success by embodying the spirit to deliver dynamic interactive results throu…

Tina Roberts, Dir. Marketing CommunicationseMake Corporation.

“Over the years I have had the privilege of being in multiple audiences that featured Andrew as a speaker and facilitator. His ability to connect through example and illustration while taking the participants through a visual excursion is truly remarkable. This coupled with his global perspective and relevance to the changes in business practices make him a real treasure, The only thing I like more than recommending Andrew as a speaker is to be in his audience again.”

Krish Dhanam, VPZiglar Worldwide

“Having my own company that delivers keynotes and training constantly has me looking at ways to generate more leads, visibility and revenue. There are many companies in the market today that promise tremendous returns in short periods of time with the intent to receive your money up front and provide very little substance when it comes to explaining their approach to marketing. Andrew Szabo is truly The Marketing Chef. He has delivered a program that serves up a feast of pertinent information th…

Stu Schlackman, Author, “Don’t Just Stand There, Sell Something” and “Four People You Should Know”, FounderCompetitive Excellence

“Over the years I have had the privilege of being in multiple audiences that featured Andrew as a speaker and facilitator. His ability to connect through example and illustration while taking the participants through a visual excursion is truly remarkable. This coupled with his global perspective and relevance to the changes in business practices make him a real treasure, The only thing I like more than recommending Andrew as a speaker is to be in his audience again.”

Krish Dhanam, VPZiglar Worldwide

Irresistible Marketing Ingredients

Effective Logos

Marketing Logos: aesthetic, evocative and enduring By Andrew Szabo – The Marketing Chef Part 2: LOGO DESIGN PRINCIPLES In the previous blog post, we covered the key strategic principles for effective logo design: memorable, distinct and representative. Now let’s get down to the practicalities of effective logo design: technically and aesthetically. Every effective logo design [...]

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Logo Design – Marketing Stop Signs

Logo Design: distinguished, decent or deficient? By Andrew Szabo – The Marketing Chef Good Logos: Nike’s swoosh. The Double Arches. The Apple. The Olympic Rings. The Mercedes “Propeller”. These logo samples are effectively marketing stop signs. At their best, logos help clients find your offering amid the marketing din. At their worst, logos can be [...]

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Tagline – Your Positioning Slogan

PART 2 – When you think of a company, product, or service, what is one of the first things that come to mind? Probably the tagline. Branding taglines position your product or service in the mind of your target market. ” Taglines do not have to be long, they can be as short as two or three words: “Where’s the Beef?”, or as long as eleven or twelve: M&M’s: ”The Milk Chocolate Melts in Your Mouth, Not in Your Hand.” However it is always best to keep your tagline as short as possible. Just as too much of one ingredient can ruin a dish or pastry, too many words can often ruin a tagline making it hard to remember. Taglines need to be distinctive & benefit oriented.

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Brand Taglines – Your Key Marketing Ingredient to Position your Offering

PART 1 – Taglines or branding slogans used in marketing materials & advertising are a key marketing ingredient for creating memorable positioning with your target audience. Makes what makes a particular phrase memorable? A new scientific study from Cornell University gives you the clues you need to make your slogan or tagline memorable and position your offering or product with greater effectiveness in the prospect’s mind.

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Meet Andrew – The Marketing Chef

View Andrew - The Speaker

Testimonials

Irresistible Marketing Ingredients

Effective Logos

Logo Design – Marketing Stop Signs

Tagline – Your Positioning Slogan

Brand Taglines – Your Key Marketing Ingredient to Position your Offering

Your 2 Minute Marketing Tip

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Recent Posts

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Meet Andrew – The Marketing Chef

View Andrew - The Speaker

Testimonials

Irresistible Marketing Ingredients

Effective Logos

Logo Design – Marketing Stop Signs

Tagline – Your Positioning Slogan

Brand Taglines – Your Key Marketing Ingredient to Position your Offering

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Your 2 Minute Marketing Tip

Recent Tweets

Do You Like Me?

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