Andrew Szabo - The Marketing Chef™ - Helping You Stir Up New Business With Irresistible Marketing™

Meet Andrew – The Marketing Chef

Andrew Szabo, aka The Marketing Chef™ is an inspirational keynote speaker, marketing author, strategic facilitator and marketing strategy consultant who helps you stir up new business. He reinvents the way people view the marketing process by creating a splash of new ingredients, combinations, and flavors that result in a tantalizingly fresh marketing recipe. With over 30 years experience in the industry, and a client list including some of the best known names in households and boardrooms, Andrew Szabo is the marketer’s marketer. Andrew’s radio, print and speaking experience as The Marketing Chef inspired him to condense his wisdom into understandable and applicable marketing truths into a strategic recipe called: Irresistible Marketing™
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Testimonials

“Andrew delivers impecable strategic marketing insights to companies looking to grow their business or hone their marketing direction. He takes complex business concepts and distills them to relatable analogies and metaphors. When Andrew shares stories, you want to listen because he shares them with such passion and depth of knowledge that keep you engaged and challenged. I have enjoyed working with Andrew and learning from him.”

Jackson Chang, Manager, Research and Creative InsightsContractor

“We brought Andrew in to speak to business owners and marketing managers at the Richardson Chamber of Commerce as a part of our ongoing Small Business Round Table events. He was without a doubt, one of the best received speakers we’ve had. His mastery of marketing is obvious, but his ‘Marketing Chef’ approach to the topic was entertaining and the feedback we got from the attendees was very positive. I’ve also seen Andrew speak on other occasions and would highly recommend him.”

Barry Caponi, PresidentCaponi Performance Group, Inc

“There are a few important factors to consider when retaining a marketing strategy consultant: There should be a chemistry with the consultant. The consultant should possess excitement for promoting the business. The consultant should exhibit knowledge and experience in the market being consulted about. I certainly found these qualities in working with Andrew Szabo. His strategic approach and philosophy aligns with my point of view. He held a prior position as a CFO of a company which in my opin…

R. Anderson, PriceWaterhouseCoopersGlobal InfoComm Marketing Group

“At eMake, we deliver real-time, Internet enabled and ASP solutions for discrete manufacturing across the globe. We created eMake through strategic branding creation and creative development in our partnership with our agency GroupBaronet … Andrew Szabo was the key integrator. The result: a complete initiative for launch, delivery and maintenance of our core competency. Andrew has been truly dedicated to our branding success by embodying the spirit to deliver dynamic interactive results throu…

Tina Roberts, Dir. Marketing CommunicationseMake Corporation.

“Having worked with Andrew on several projects for Fortune 100 clients such as Hewlett Packard and Kinko’s; I have been impressed. He was especially effective in integrating large amounts of data about key clients in our industry (about which he had little previous exposure), helping us evaluate market opportunities and make successful recommendations to our clients. The project required a very hands-on approach, combining results of secondary and primary market research. Andrew’s “feet …

L. Reisenbichler, PresidentArtful Technologies

“Over the years I have had the privilege of being in multiple audiences that featured Andrew as a speaker and facilitator. His ability to connect through example and illustration while taking the participants through a visual excursion is truly remarkable. This coupled with his global perspective and relevance to the changes in business practices make him a real treasure, The only thing I like more than recommending Andrew as a speaker is to be in his audience again.”

Krish Dhanam, VPZiglar Worldwide

Irresistible Marketing Ingredients

Effective Logos

Marketing Logos: aesthetic, evocative and enduring By Andrew Szabo – The Marketing Chef Part 2: LOGO DESIGN PRINCIPLES In the previous blog post, we covered the key strategic principles for effective logo design: memorable, distinct and representative. Now let’s get down to the practicalities of effective logo design: technically and aesthetically. Every effective logo design [...]

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Logo Design – Marketing Stop Signs

Logo Design: distinguished, decent or deficient? By Andrew Szabo – The Marketing Chef Good Logos: Nike’s swoosh. The Double Arches. The Apple. The Olympic Rings. The Mercedes “Propeller”. These logo samples are effectively marketing stop signs. At their best, logos help clients find your offering amid the marketing din. At their worst, logos can be [...]

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Tagline – Your Positioning Slogan

PART 2 – When you think of a company, product, or service, what is one of the first things that come to mind? Probably the tagline. Branding taglines position your product or service in the mind of your target market. ” Taglines do not have to be long, they can be as short as two or three words: “Where’s the Beef?”, or as long as eleven or twelve: M&M’s: ”The Milk Chocolate Melts in Your Mouth, Not in Your Hand.” However it is always best to keep your tagline as short as possible. Just as too much of one ingredient can ruin a dish or pastry, too many words can often ruin a tagline making it hard to remember. Taglines need to be distinctive & benefit oriented.

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Brand Taglines – Your Key Marketing Ingredient to Position your Offering

PART 1 – Taglines or branding slogans used in marketing materials & advertising are a key marketing ingredient for creating memorable positioning with your target audience. Makes what makes a particular phrase memorable? A new scientific study from Cornell University gives you the clues you need to make your slogan or tagline memorable and position your offering or product with greater effectiveness in the prospect’s mind.

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Meet Andrew – The Marketing Chef

View Andrew - The Speaker

Testimonials

Irresistible Marketing Ingredients

Effective Logos

Logo Design – Marketing Stop Signs

Tagline – Your Positioning Slogan

Brand Taglines – Your Key Marketing Ingredient to Position your Offering

Your 2 Minute Marketing Tip

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Meet Andrew – The Marketing Chef

View Andrew - The Speaker

Testimonials

Irresistible Marketing Ingredients

Effective Logos

Logo Design – Marketing Stop Signs

Tagline – Your Positioning Slogan

Brand Taglines – Your Key Marketing Ingredient to Position your Offering

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Your 2 Minute Marketing Tip

Recent Tweets

Do You Like Me?

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