Meet Andrew – The Marketing Chef

Andrew Szabo, aka The Marketing Chef™ is an inspirational keynote speaker, marketing author, strategic facilitator and marketing strategy consultant who helps you stir up new business. He reinvents the way people view the marketing process by creating a splash of new ingredients, combinations, and flavors that result in a tantalizingly fresh marketing recipe. With over 30 years experience in the industry, and a client list including some of the best known names in households and boardrooms, Andrew Szabo is the marketer’s marketer. Andrew’s radio, print and speaking experience as The Marketing Chef inspired him to condense his wisdom into understandable and applicable marketing truths into a strategic recipe called: Irresistible Marketing™
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Meet Andrew - The Marketing Chef

Testimonials

“Andrew was a recent speaker at our convention and is totally on target with his marketing strategies. His knowledge and presentation had the audience eating out of his hand! We’re looking forward to having Andrew speak again.”Christine Leard, PresidentProforma Creative Promotions
“Andrew Szabo is a Great Keynote Speaker and marketer. I always get great ideas for growing my business and myself every time I connect with Andrew. I would recommend him as a Speaker for any conference that needs someone that will MASSIVELY over produce results for the audience. Also if you need to grow your business, Hire his firm!”Patrick Dougher, PresidentDoer Success Systems
“Andrew Szabo is a Great Keynote Speaker and marketer. I always get great ideas for growing my business and myself every time I connect with Andrew. I would recommend him as a Speaker for any conference that needs someone that will MASSIVELY over produce results for the audience. Also if you need to grow your business, Hire his firm!”Patrick Dougher, PresidentDoer Success Systems
“We have enjoyed having Andrew address the Ziglar staff and guests at our weekly devotionals. He is a professional presence with an open and inviting demeanor; his messages are organized and obviously well planned, while at the same time coming from his experience, knowledge and heart. We look forward to having Andrew with us as his schedule permits.”Laurie Magers, Executive Assistant to Zig ZiglarZig Ziglar Corporation
“Andrew is on the board of our NSA NT chapter and has some very innovative approaches to the use of visuals and public speaking. His showcase was very well received at two recent events! He definitely is the Marketing Chef and speaks extremely creatively on his topic!”Tom Sheives, Board MemberNational Speakers Association North Texas
“Andrew presented an “Irresistible” marketing strategy program for our organization with great success. He is well versed on the subject of marketing and branding, as well as entertaining and down to earth. His presentation was insightful, informative, and provided tools to improve, rethink, and identify stregnths and weakness. The knowledge that our members gained was certainly an asset to grow their business as well as their clients. Thanks for helping us become “Irresistible” Andrew!”Christine Leard, PresidentProforma Creative Promotions
“The marketing chef is right on point! His presentation is easy to understand and idea-provoking.”Amber Beardsley, Member Services and Activities Coordinator, Mesquite ChamberCommerce
“I had the pleasure of meeting Andrew Szabo through the National Speakers Association. He speaks with a mixture of genuineness, expertise, and delightful creativity. He masterfully invites the audience to a gourmet learning experience. Through imagery, examples, and props he creates a memorable journey of learning.”Barbara Petsel MS, LPC-S, FT, RN - Counselor, Licensed Professional Counselor, owner, and professional speaker, Healing Transitions CounselingPLLC
“We have enjoyed having Andrew address the Ziglar staff and guests at our weekly devotionals. He is a professional presence with an open and inviting demeanor; his messages are organized and obviously well planned, while at the same time coming from his experience, knowledge and heart. We look forward to having Andrew with us as his schedule permits.”Laurie Magers, Executive Assistant to Zig ZiglarZig Ziglar Corporation
“Andrew immediately gains the attention of his audience and holds them during his presentation. He delivers actionable content in a very entertaining way. Your clients will learn and love doing it.”Bill Lynch, Speaker-Coach, OwnerComsel Communication
“Andrew is an expert communicator on Branding, plus an outstanding public speaker. His message really resonated with our career transition network on how to better position themselves in the job search process. Kudos to Andrew for a great performance.”Tom Wood, Executive RecruiterTNS Partners, Inc.
“Andrew is simply fantastic. His forte is people, marketing, and seeing things that others simply don’t think about. If you are wanting to really take your business to the top let him in to offer ideas. Point being you must execute on his insights. Then back up the truck!”Yvonne Silva

Irresistible Marketing Ingredients

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Tagline – Your Positioning Slogan

PART 2 – When you think of a company, product, or service, what is one of the first things that come to mind?  Probably the tagline.  Branding taglines position your product or service in the mind of your target market. ” Taglines do not have to be long, they can be as short as two or three words: “Where’s the Beef?”, or as long as eleven or twelve: M&M’s: ”The Milk Chocolate Melts in Your Mouth, Not in Your Hand.”   However it is always best to keep your tagline as short as possible.  Just as too much of one ingredient can ruin a dish or pastry, too many words can often ruin a tagline making it hard to remember. Taglines need to be distinctive & benefit oriented.

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Marketing Ingredient # 015 - Your Brand Tagline

Brand Taglines – Your Key Marketing Ingredient to Position your Offering

PART 1 – Taglines or branding slogans used in marketing materials & advertising are a key marketing ingredient for creating memorable positioning with your target audience. Makes what makes a particular phrase memorable? A new scientific study from Cornell University gives you the clues you need to make your slogan or tagline memorable and position your offering or product with greater effectiveness in the prospect’s mind.

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