Irresistible Marketing Ingredients
Effective Logos
Marketing Logos: aesthetic, evocative and enduring By Andrew Szabo – The Marketing Chef Part 2: LOGO DESIGN PRINCIPLES In the previous blog post, we covered the key strategic principles for effective logo design: memorable, distinct and representative. Now let’s get down to the practicalities of effective logo design: technically and aesthetically. Every effective logo design […]
Logo Design – Marketing Stop Signs
Logo Design: distinguished, decent or deficient? By Andrew Szabo – The Marketing Chef Good Logos: Nike’s swoosh. The Double Arches. The Apple. The Olympic Rings. The Mercedes “Propeller”. These logo samples are effectively marketing stop signs. At their best, logos help clients find your offering amid the marketing din. At their worst, logos can be […]
Tagline – Your Positioning Slogan
PART 2 – When you think of a company, product, or service, what is one of the first things that come to mind? Probably the tagline. Branding taglines position your product or service in the mind of your target market. ” Taglines do not have to be long, they can be as short as two or three words: “Where’s the Beef?”, or as long as eleven or twelve: M&M’s: “The Milk Chocolate Melts in Your Mouth, Not in Your Hand.” However it is always best to keep your tagline as short as possible. Just as too much of one ingredient can ruin a dish or pastry, too many words can often ruin a tagline making it hard to remember. Taglines need to be distinctive & benefit oriented.
Brand Taglines – Your Key Marketing Ingredient to Position your Offering
PART 1 – Taglines or branding slogans used in marketing materials & advertising are a key marketing ingredient for creating memorable positioning with your target audience. Makes what makes a particular phrase memorable? A new scientific study from Cornell University gives you the clues you need to make your slogan or tagline memorable and position your offering or product with greater effectiveness in the prospect’s mind.