Andrew Szabo - The Marketing Chef™ - Helping You Stir Up New Business With Irresistible Marketing™

Andrew Szabo, aka The Marketing Chef™ is an inspirational keynote speaker, marketing author, strategic facilitator and marketing strategy consultant who helps you stir up new business. He reinvents the way people view the marketing process by creating a splash of new ingredients, combinations, and flavors that result in a tantalizingly fresh marketing recipe. With over 30 years experience in the industry, and a client list including some of the best known names in households and boardrooms, Andrew Szabo is the marketer’s marketer. Andrew’s radio, print and speaking experience as The Marketing Chef inspired him to condense his wisdom into understandable and applicable marketing truths into a strategic recipe called: Irresistible Marketing™
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“The chance to endorse Andrew is both a great honor and pleasure! Andrew’s engaging personality and presence was a real hit when he spoke to the THE SOCIAL MEDIA BREAKFAST CLUB of DALLAS. He eloquently used food & cooking to remove the mystery of marketing by creating recipes for organizations to become “simply irresistable.” He stirs up your strategy, sharpens your message and spices your marketing ingredients! As the person responsible for engaging speakers at SMB; Andrew made me look real fan…

Tom Hulsey, Advisory BoardSocial Media Breakfast Dallas

“The chance to endorse Andrew is both a great honor and pleasure! Andrew’s engaging personality and presence was a real hit when he spoke to the THE SOCIAL MEDIA BREAKFAST CLUB of DALLAS. He eloquently used food & cooking to remove the mystery of marketing by creating recipes for organizations to become “simply irresistable.” He stirs up your strategy, sharpens your message and spices your marketing ingredients! As the person responsible for engaging speakers at SMB; Andrew made me look real fan…

Tom Hulsey, Advisory BoardSocial Media Breakfast Dallas

“Andrew is a joy to work with. His process for preparing a strategic plan clearly saved me years of trial and error in the establishment of a new venture. Competent, professsional and fun to work with are the key factors that framed my decision to work with Andrew. When you compare the investment of working with Andrew on the front end to the cost of time and resources finding your way, it is clear that working with Andrew is the most economical and time efficient way to address the future. He…

Ron Hoesterey, PresidentThe Greater Journey

“Andrew is a joy to work with. His process for preparing a strategic plan clearly saved me years of trial and error in the establishment of a new venture. Competent, professsional and fun to work with are the key factors that framed my decision to work with Andrew. When you compare the investment of working with Andrew on the front end to the cost of time and resources finding your way, it is clear that working with Andrew is the most economical and time efficient way to address the future. He…

Ron Hoesterey, PresidentThe Greater Journey

“‘Foundations to Irresistible Marketing” provides much more value in important business areas than is typical from a “business self-help” program! Great packaging and outstanding content. Every page of the workbook and every minute of each audio CD contains countless, usable tips. Concisely produced and yet loaded with helpful details and steps to improve any organization from the foundation up. Providing both the transcript of the audio (great for note-taking) and the Executive Summary/…

Pliny Gale, OwnerPliny Gale Photography

“We brought Andrew in to speak to business owners and marketing managers at the Richardson Chamber of Commerce as a part of our ongoing Small Business Round Table events. He was without a doubt, one of the best received speakers we’ve had. His mastery of marketing is obvious, but his ‘Marketing Chef’ approach to the topic was entertaining and the feedback we got from the attendees was very positive. I’ve also seen Andrew speak on other occasions and would highly recommend him.”

Barry Caponi, PresidentCaponi Performance Group, Inc

Effective Logos

Marketing Logos: aesthetic, evocative and enduring By Andrew Szabo – The Marketing Chef Part 2: LOGO DESIGN PRINCIPLES In the previous blog post, we covered the key strategic principles for effective logo design: memorable, distinct and representative. Now let’s get down to the practicalities of effective logo design: technically and aesthetically. Every effective logo design […]

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Logo Design – Marketing Stop Signs

Logo Design: distinguished, decent or deficient? By Andrew Szabo – The Marketing Chef Good Logos: Nike’s swoosh. The Double Arches. The Apple. The Olympic Rings. The Mercedes “Propeller”. These logo samples are effectively marketing stop signs. At their best, logos help clients find your offering amid the marketing din. At their worst, logos can be […]

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Tagline – Your Positioning Slogan

PART 2 – When you think of a company, product, or service, what is one of the first things that come to mind? Probably the tagline. Branding taglines position your product or service in the mind of your target market. ” Taglines do not have to be long, they can be as short as two or three words: “Where’s the Beef?”, or as long as eleven or twelve: M&M’s: “The Milk Chocolate Melts in Your Mouth, Not in Your Hand.” However it is always best to keep your tagline as short as possible. Just as too much of one ingredient can ruin a dish or pastry, too many words can often ruin a tagline making it hard to remember. Taglines need to be distinctive & benefit oriented.

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Brand Taglines – Your Key Marketing Ingredient to Position your Offering

PART 1 – Taglines or branding slogans used in marketing materials & advertising are a key marketing ingredient for creating memorable positioning with your target audience. Makes what makes a particular phrase memorable? A new scientific study from Cornell University gives you the clues you need to make your slogan or tagline memorable and position your offering or product with greater effectiveness in the prospect’s mind.

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Meet Andrew – The Marketing Chef

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Irresistible Marketing Ingredients

Effective Logos

Logo Design – Marketing Stop Signs

Tagline – Your Positioning Slogan

Brand Taglines – Your Key Marketing Ingredient to Position your Offering

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Meet Andrew – The Marketing Chef

View Andrew - The Speaker

Testimonials

Irresistible Marketing Ingredients

Effective Logos

Logo Design – Marketing Stop Signs

Tagline – Your Positioning Slogan

Brand Taglines – Your Key Marketing Ingredient to Position your Offering

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Your 2 Minute Marketing Tip

Do You Like Me?

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