Meet Andrew – The Marketing Chef

Andrew Szabo, aka The Marketing Chef™ is an inspirational keynote speaker, marketing author, strategic facilitator and marketing strategy consultant who helps you stir up new business. He reinvents the way people view the marketing process by creating a splash of new ingredients, combinations, and flavors that result in a tantalizingly fresh marketing recipe. With over 30 years experience in the industry, and a client list including some of the best known names in households and boardrooms, Andrew Szabo is the marketer’s marketer. Andrew’s radio, print and speaking experience as The Marketing Chef inspired him to condense his wisdom into understandable and applicable marketing truths into a strategic recipe called: Irresistible Marketing™
Read more about Andrew

View Andrew - The Speaker

Meet Andrew - The Marketing Chef

Testimonials

“I have known Andrew for several years and heard and watched him speak twice. I include the word “watched” as Andrew uses pictures, props and methods to stir up your thinking and then help you bake wonderful new marketing ideas into your organization. Andrew is a professional with an extremely important message and a wonderful all around speaker.”Kent Billingsley, PresidentThe Revenue Growth Company, Inc.
“Andrew is a gifted speaker — and that British accent doesn’t hurt! He is bright, has a keen understanding of marketing and the marketing process, and stays on top of the change that continues to impact us all. If you hire Andrew Szabo — to speak or to consult — you won’t go wrong.”Jack Allday, OwnerTask Force Allday
“Having my own company that delivers keynotes and training constantly has me looking at ways to generate more leads, visibility and revenue. There are many companies in the market today that promise tremendous returns in short periods of time with the intent to receive your money up front and provide very little substance when it comes to explaining their approach to marketing. Andrew Szabo is truly The Marketing Chef. He has delivered a program that serves up a feast of pertinent information th…Stu Schlackman, Author, “Don’t Just Stand There, Sell Something” and “Four People You Should Know”, FounderCompetitive Excellence
“Andrew presented an “Irresistible” marketing strategy program for our organization with great success. He is well versed on the subject of marketing and branding, as well as entertaining and down to earth. His presentation was insightful, informative, and provided tools to improve, rethink, and identify stregnths and weakness. The knowledge that our members gained was certainly an asset to grow their business as well as their clients. Thanks for helping us become “Irresistible” Andrew!”Christine Leard, PresidentProforma Creative Promotions
“I have known Andrew for several years and heard and watched him speak twice. I include the word “watched” as Andrew uses pictures, props and methods to stir up your thinking and then help you bake wonderful new marketing ideas into your organization. Andrew is a professional with an extremely important message and a wonderful all around speaker.”Kent Billingsley, PresidentThe Revenue Growth Company, Inc.
“Andrew was a presenter at the Meeting Professionals International (MPI) DFW Chapter’s 1st Annual Camp Wisdom, September 23, 2011. This retreat was designed for senior meeting professionals – a slightly jaded group of people who hire and have heard many speakers over the years. Our groups were small to encourage interaction and personalization (15 to 20 people). Andrew was asked to present a very interactive program designed specifically for this audience. His passion and ability to connect with…Sandi Galloway, Director MeetingsConventions & Incentive Travel Sales Development at Canadian Tourism Commission
“I worked with Andrew on the Cardio-Alert project. Andrew is a dynamic speaker. He spent a lot of effort in learning the material and consequently made great speeches in several presentations. I will highly recommend Andrew as a keynote speaker and strategic facilitator.”William C. Szeto, CEOWindspeed Consulting
“It expanded my view of marketing.”Sara DraperDallas Area Habitat for Humanity
“Andrew was a recent speaker at our convention and is totally on target with his marketing strategies. His knowledge and presentation had the audience eating out of his hand! We’re looking forward to having Andrew speak again.”Christine Leard, PresidentProforma Creative Promotions
“I left Andrew Szabo’s presentation with a great deal of “food for thought.” As I listened, I realized my old marketing recipies were dull; fortunately,”The Marketing Chef’s” words were just the ingredients to “spice-up” my thinking. Thanks for a remarkably refreshing take on marketing! I enjoyed the creative presentation and I can’t wait to implement the ideas I learned.”Phyllis Meyer, DirectorBusiness Network International
“Andrew has an international flair that really interests and engages audiences, and his extensive marketing expertise really brings home the value.”Chris Price, PresidentPrice Leadership Group
“Andrew’s energy is contagious. He is obviously very passionate about what he does, but he has the expertise and knowledge to back up his content. With the way he presents the material, you’ll find yourself totally engaged. I’d definitely hire Andrew to help our business.”Jennifer Whaley, Sales and Marketing ManagerCentury Interactive

Irresistible Marketing Ingredients

The Marketing Chef Logo

Tagline – Your Positioning Slogan

PART 2 – When you think of a company, product, or service, what is one of the first things that come to mind?  Probably the tagline.  Branding taglines position your product or service in the mind of your target market. ” Taglines do not have to be long, they can be as short as two or three words: “Where’s the Beef?”, or as long as eleven or twelve: M&M’s: ”The Milk Chocolate Melts in Your Mouth, Not in Your Hand.”   However it is always best to keep your tagline as short as possible.  Just as too much of one ingredient can ruin a dish or pastry, too many words can often ruin a tagline making it hard to remember. Taglines need to be distinctive & benefit oriented.

Buffer
Submit to StumbleUponShare via email
Marketing Ingredient # 015 - Your Brand Tagline

Brand Taglines – Your Key Marketing Ingredient to Position your Offering

PART 1 – Taglines or branding slogans used in marketing materials & advertising are a key marketing ingredient for creating memorable positioning with your target audience. Makes what makes a particular phrase memorable? A new scientific study from Cornell University gives you the clues you need to make your slogan or tagline memorable and position your offering or product with greater effectiveness in the prospect’s mind.

Buffer
Submit to StumbleUponShare via email

More Posts from this Category

Wordpress SEO Plugin by SEOPressor