Who’s On Your Marketing Team?

Marketing Ingredient # 005

Leadership in marketing

Photo: Svilen Milev

Your marketing team … your advisors … your marketing champion. Who are you listening to? Is the advice birthed out of strategy?
Be careful, everyone has a opinion about marketing, and you know what they say about opinions – everyone’s got one!

Also, do you have a champion that spearheads your marketing – the creation of demand for your offering? Marketing counsel needs to be strategic, profitable and proven!
“If your marketing champion cannot clearly clarify the distinction and the correlation between marketing and sales in a single sentence – fire them!”
Andrew Szabo – The Marketing Chef

(Photo: Svilen Milev  http://efffective.com )

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