Marketing Ingredient # 008
Photo: Liz West
Competitive Differentiation – What make you different from everyone else? What attribute, specialty, service experience or customer preference uniquely belongs to you? Find it – communicate it – and you will command a premium in the marketplace … with a caveat.
There are many way to differentiate yourself: features, service, performance, pricing, target audience. BUT, it only matters if it matters to your client or customer. If they don’t appreciate the differentiation then don’t bother! Competitive differentiation is a step in the right direction – differentiators that your customer actually cares about and values is an ingredient to Irresistible Marketing™.
… I’m curious … what’s your competitive differentiation? Share here and pass it on!
It’s a good post.