What’s The Personality of Your Brand?

August 1, 2012 By The Marketing Chef 2 Comments

Marketing Ingredient # 010

Photo: Shutterstock F.C.G.

Every brand has a personality – what’s yours?

Every automobile brand has a particular personality … actors, singers and great speakers all have a distinct personality.

What are the five words you want to be known by?

Test it:

* Is it emotionally evocative?
* Is it authentic?

* Is it aligned to your vision?

Whether the brand is for an organization or for yourself – make it intentional and explicit – don’t let it be accidental and implicit!

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Filed Under: Marketing Ingredients, Marketing Plan, Marketing Strategy, Prerequisite Tagged With: Brand, brand personality, brand positioning, Branding, build a brand, Marketing Ingredient, Marketing Strategy

2 comments on “What’s The Personality of Your Brand?”

1. Mary Kelly on August 4, 2012 at 7:53 pm said:

   Great post!

   I really liked these test questions about branding:
   Is it emotionally evocative?
   Is it authentic?
   Is it aligned to your vision?

   Perfect!
2. Carly Alyssa Thorne on August 11, 2012 at 7:40 pm said:

   Great tips.. Thanks for sharing