Marketing Ingredient # 010
Every brand has a personality – what’s yours?
Every automobile brand has a particular personality … actors, singers and great speakers all have a distinct personality.
What are the five words you want to be known by?
* Is it emotionally evocative?
* Is it authentic?
* Is it aligned to your vision?
Whether the brand is for an organization or for yourself – make it intentional and explicit – don’t let it be accidental and implicit!