Andrew Szabo – Who is he? – Dallas? London? Hungary? …

Or, How Andrew Szabo – The Marketing Chef Came to Be! 

A short story

By Andrew Szabo

 

Andrew-Szabo-The-Marketing-Chef

Andrew Szabo – The Marketing Chef

As a professional speaker in America, the first words out of Andrew Szabo’s mouth immediately sends a message.  The audience recognizes that I speak funny.  I can’t help it … 18 years of English schooling resulted in mannerisms, turns of phrase, and an accent that makes me appear smarter than I am.  But there’s more.  Almost 20 years in Dallas have me comfortable with a more laid back style of living, deeply rooted in community and relationships.  But there’s a part of me that’s neither American nor English.  Its essence makes me passionate, it reveals my rebellious spirit, and fuels my fascination for food, wine and life.  It is the authentic underlying roots of my brand, my intensity and approach to business.

Each one of us brings value into the world with an uncommon uniqueness that is the essence of our “personal brand.” It sets us apart, and is often a combination of our experiences, our life history and the backstory that came before of us. The backstory provides a depth of realism, authenticity and credibility to the main plot, the central story of how or why we do what we do. What’s your backstory?  Mine starts in Hungary on a cold November afternoon in 1956. [Read more…]

Strategic Marketing Action Plan

Marketing Ingredient # 013

Your Marketing Action Plan

“A goal without a plan is just a wish”, declares the French writer Antoine de Saint-Exupery. The Marketing Chef states “too much marketing is wishful goal-setting.” Why? Absent an explicit actionable marketing plan, many well-intentioned marketing activities descend into a haphazard mixture of marketing ingredients hastily thrown together. A bizarre concoction – a quick repast to satisfy the immediate craving for more business rather than a well-planned, systematic formal spread that is “simply irresistible”. [Read more…]

Leverage the Power & Potency of Your Marketing Ingredients

 Spice up your marketing by leveraging the power and potency of your ingredients.

Spicy Marketing

There is Power in Different Ingredients

Just like in cooking, varying your ingredients will create a different taste to your marketing, making it more interesting and appetizing.

Marketing ingredients come in different flavors to add, subtract and make your “marketing sauce” more flavorful and ultimately simply irresistible.

The potency of marketing ingredients also varies.

Here are twelve examples: [Read more…]

Private Strategy Interview

We have listed the following seven criteria as important criteria in making a decision about their offering:

  • Quality of their Solutions
  • Timeliness in Delivering the Solution
  • After-sales Service / Problem Resolution
  • Price
  • Ease of doing business with SSi
  • Credibility / Reputation
  • Relationship / Chemistry

 
A. Did we miss anything? If so what?

 
 
B. Now please RANK them in order of importance to YOU.

  Quality of their Solutions
  Timeliness in Delivering the Solution
  After-sales Service / Problem Resolution
  Price
  Ease of doing business with SSi
  Credibility / Reputation
  Relationship / Chemistry
  Other? ___________

 
C. Now please RATE them on a scale of 1-5 in how well the company performs in each area.

5 = No one does it better! Head and shoulders above their competitors.

4= Better than the competition + differentiated from the competition

3=Better than the competition + but no specific differentiation

2= On PAR with the competition

1=Worse than the competition

  Quality of their Solutions
  Timeliness in Delivering the Solution
  After-sales Service / Problem Resolution
  Price
  Ease of doing business with SSi
  Credibility / Reputation
  Relationship / Chemistry
  Other? ___________