PROCRASTINATION – Why Start A Blog? (535 Words – Less than 3 minutes to read) Well after a little procrastination and a shift in thinking, I have finally launched the official Blog for The Marketing Chef. So Why Did I Start A Blog? I knew about blogs and blogging for years before I actually ventured into my first blog. So why did it take me over 5 years to start my first blog? And, why would I want to blog at all? Is there anyone really out there? Aren’t blogs just for techno-geeks exchanging the latest developments, teenagers blathering about boy/girlfriends?... [Read more]

“Executives should blog if they have a vision they are trying to communicate, or if they are very visible in the media.” - Mark Cuban Two more reasons to blog to add to my previous day’s post  Read More →

NETWORKING – Ever Have Trouble Starting a Conversation at a Business Function? (674 Words _ Less than 3 minutes to read) Many of you may list “networking” as one of your marketing instruments, but how can you be more effective? There is a definitive art to initiating contact and creating meaningful interaction. FIRST CONTACT: Smile. You have about ten seconds before the person in front of you (subconsciously) decides whether they like you or not. With such little time few words can be exchanged, hence their judgment is primarily based on body communication.... [Read more]