Tagline – Your Positioning Slogan

BRAND TAGLINES

Marketing Signature Ingredient #15

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STIRRING UP SIMPLY IRRESISTIBLE  BUSINESS

Part 2 – Tagline Keys

In the last post on marketing taglines and slogans we covered their importance as a marketing ingredient to position your product or service offering in the mind of your target market. To be memorable it needs to be:

  1. Short
  2. Distinctive – unusual combination of words, but
  3. General enough to be applied in different contexts

The Cornell University study also discovered that memorable marketing slogans, quotes and phrases use:

  •  More present tense verbs, versus past tense
  • Few pronouns (other than you),
  • The indefinite article “a” rather than the definite article “the”,

These all contribute to taglines that are more general than specific.

So let’s put this to the test. I took the first ten of Forbes List of 20 Best-Loved Taglines: [Read more…]

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