Andrew Szabo – Who is he? – Dallas? London? Hungary? …

Or, How Andrew Szabo – The Marketing Chef Came to Be! 

A short story

By Andrew Szabo



Andrew Szabo – The Marketing Chef

As a professional speaker in America, the first words out of Andrew Szabo’s mouth immediately sends a message.  The audience recognizes that I speak funny.  I can’t help it … 18 years of English schooling resulted in mannerisms, turns of phrase, and an accent that makes me appear smarter than I am.  But there’s more.  Almost 20 years in Dallas have me comfortable with a more laid back style of living, deeply rooted in community and relationships.  But there’s a part of me that’s neither American nor English.  Its essence makes me passionate, it reveals my rebellious spirit, and fuels my fascination for food, wine and life.  It is the authentic underlying roots of my brand, my intensity and approach to business.

Each one of us brings value into the world with an uncommon uniqueness that is the essence of our “personal brand.” It sets us apart, and is often a combination of our experiences, our life history and the backstory that came before of us. The backstory provides a depth of realism, authenticity and credibility to the main plot, the central story of how or why we do what we do. What’s your backstory?  Mine starts in Hungary on a cold November afternoon in 1956. [Read more…]

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