Procrastination – Why Start A Blog?

PROCRASTINATION – Why Start A Blog?
(535 Words – Less than 3 minutes to read)

Well after a little procrastination and a shift in thinking, I have finally launched the official Blog for The Marketing Chef.

So Why Did I Start A Blog?
I knew about blogs and blogging for years before I actually ventured into my first blog. So why did it take me over 5 years to start my first blog?

And, why would I want to blog at all? Is there anyone really out there? Aren’t blogs just for techno-geeks exchanging the latest developments, teenagers blathering about boy/girlfriends? The elections of 2004 brought out the best and worst in blogs from an effective political and fundraising tool to the cadre of self-opinionated political zealots proselytizing hot air agendas. Then there are the technical journals full of nomenclature understandable solely by rocket scientists and brain surgeons. So for some time I decided blogs were not for me and I paid scant attention to the “blogoshere”.

Then about a year or two ago my thinking changed. I began to see others effectively use the blog as a bona fide marketing instrument for:

  • A tool for SEO – Search Engine Optimization
  • An additional information resource for clients and prospects
  • Another “entry point” for suspects and prospects.

So today, the first official entry for the Marketing Chef, will tackle the blog as a support mechanism for SEO. If done properly, it will get your website pages spidered almost immediately and indexed in less than a week.

Blog and Ping
The basic method is to connect your blog (I recommend and use Google’s
http://www.blogger.com/) to your website. (If you don’t have a Website yet, set up a myYahoo page). You add the RSS or Atom link from your blog to your Web page or myYahoo page, so that your blog feeds into your website. You then write an entry to your blog with links to the Web pages that you want Google and Yahoo to find and index. After publishing your new blog entry, you then ping your website or myYahoo page to tell it that there’s a new entry at your blog. Then you go to Yahoo, open your myYahoo page, and the blog headline should be there.

The assumption is that Yahoo would spider all feeds going into it’s myYahoo pages and because Google owns Blogger.com they would spider all new blog entries at Blogger.com and I have seen this happen with the successful blogs and that’s why The Marketing Chef is following suit.

Feed Me Seymour!
So start a blog, add frequent entries, and in less than a week it will be getting spidered almost as you post to it. But you must frequently post to your blog, preferably daily. Posting daily communicates to the search engines that you are a serious content generator. Search engines then realize they can rely on you to publish fresh content every day. Brand new content is the life blood of search engines. Without fresh content search engines users may look elsewhere.

Feed the search engines and you will be rewarded with almost immediate listings in their directories. How well you rank by keywords and will be the subject matter for another day.

Reasons to Blog

“Executives should blog if they have a vision they are trying to communicate, or if they are very visible in the media.”
– Mark Cuban

Two more reasons to blog to add to my previous day’s post

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