Positioning Products & Services Purposefully & Profitably

Profitable Positioning

Chocolate soufflé

Major Marketing Malfunction #2

Part 2 – The Solution

Yesterday’s post outlined how a poor positioning for your organization or offering without distinction or appeal is unappetizing and far from irresistible.  And positioning yourself with purpose and intention is not just a good marketing exercise – it’s a profitable one!

Positioning is as foundational to marketing, as a stock is to a soup or sauce. If your stock is rancid the soup or sauce will be unappetizing! And it’s not enough to just be differentiated – although that is important. What is the value you bring to your target market? The recognized value you bring to your clients combined with your novelty and differentiation will position you, your organization or your offering with the highest potential profit.  [Read more…]

Competitive Differentiation with Relevancy & Value

Marketing Ingredient # 008

Competitive Differentiation

Photo: Liz West

 

Competitive Differentiation – What make you different from everyone else? What attribute, specialty, service experience or customer preference uniquely belongs to you? Find it – communicate it – and you will command a premium in the marketplace … with a caveat.

There are many way to differentiate yourself: features, service, performance, pricing, target audience. BUT, it only matters if it matters to your client or customer. If they don’t appreciate the differentiation then don’t bother! Competitive differentiation is a step in the right direction – differentiators that your customer actually cares about and values is an ingredient to Irresistible Marketing™.

… I’m curious … what’s your competitive differentiation? Share here and pass it on!

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