Major Marketing Malfunction #2
Part 2 – The Solution
Yesterday’s post outlined how a poor positioning for your organization or offering without distinction or appeal is unappetizing and far from irresistible. And positioning yourself with purpose and intention is not just a good marketing exercise – it’s a profitable one!
Positioning is as foundational to marketing, as a stock is to a soup or sauce. If your stock is rancid the soup or sauce will be unappetizing! And it’s not enough to just be differentiated – although that is important. What is the value you bring to your target market? The recognized value you bring to your clients combined with your novelty and differentiation will position you, your organization or your offering with the highest potential profit. [Read more…]