Mediocre Marketing Messages – A Major Marketing Malfunction

Mediocre Messaging

Mediocre Messaging is a Major Marketing Malfunction

Too many choices, too many options, it’s overwhelming …

Major Marketing Malfunction #4

Part 1 – The Issues

Your prospects, clients and referral sources are being bombarded with marketing messages almost every hour of every day. It’s worse than the cereal aisle in your grocery store. Too many choices, too many options, it’s overwhelming and more often than not, you end up sticking to your established preferences unless something irresistible cuts through the clutter.

  • In 1970, the average person was exposed to about 500 advertisements each day. In the early 1990s, it was 5,000.[1] Today it is estimated that people are exposed to close to 30,000 marketing messages a day.  [Read more…]
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