Marketing: Traditional or Social Media?

Macro Marketing

Kool-Aid or Cappuccino?

New vs. Traditional Media?” Is that even the right question?

… And the Marketing Micro Trends

I’m not sure which changes quicker; trends in food, fashion or marketing?

Debates rage on the merits of natural versus genetically modified foods. Are we moving towards South American or Middle Eastern cuisine? We diffract between local, organic and artisan. Really? Does anyone care beyond food consultants, critics and connoisseurs?

Similarly, over-active, hyper-caffeinated marketing mystics are quick to proffer their latest philosophical pronouncement on what’s in, what’s out, what’s dead and what’s not. And the new hot thing … the marketing dish de jour. [Read more…]

Your Marketing Calendar Prevents “Marketing Episodes”

Marketing Ingredient # 012

Photo: Maxime Perron

The key marketing ingredient that facilitates the success of your marketing goals is your marketing calendar. It helps you prioritize all the other ingredients and sequence them just like a recipe.

After all what is a recipe? A list of ingredients in specific portions accompanied by a sequence of strategically oriented actions.

Implementing your marketing calendar effectively, will not only enable you to coordinate all your marketing, but also assists you in budgeting your efforts.

A marketing calendar will strategically systemitize your marketing efforts and eliminate “marketing episodes” – when the panic sets in and you say – “We need more business, lets _____(Fill in the blank)*___ “ and causes more wasted marketing dollars than anything else!

* Redo our website / do a direct marketing campaign / launch a Facebook page / create a marketing video / and many more!

Wordpress SEO Plugin by SEOPressor