Marketing Ingredient # 009
What makes what you offer irresistible? A four part recipe:
- Novelty – What do you do or offer that is different and important to your prospect or clientele?
- Utility – What’s useful to your target audience about what you offer?
- Dependable – How can you demonstrate consistency & dependability to your target audience?
- Economic benefit – How does your target market gain an economic benefit from your offering?
Getting N.U.D.E. is the answer to your irresistible positioning!
(Acknowledgement: Adapted from Scott Degraffenreid’s research on referral marketing,)