Strategic Marketing Action Plan

Marketing Ingredient # 013

Your Marketing Action Plan

“A goal without a plan is just a wish”, declares the French writer Antoine de Saint-Exupery. The Marketing Chef states “too much marketing is wishful goal-setting.” Why? Absent an explicit actionable marketing plan, many well-intentioned marketing activities descend into a haphazard mixture of marketing ingredients hastily thrown together. A bizarre concoction – a quick repast to satisfy the immediate craving for more business rather than a well-planned, systematic formal spread that is “simply irresistible”. [Read more…]