When Do I Stop Marketing?

Marketing Mastication like incessant gum chewing

Is your marketing habitual mastication or deliberate observation?

 

Break the Marketing Mastication Habit

When do I stop marketing?” asks Ron, a friend of mine during a mastermind group I facilitate.

“What do you mean by that?” I reply.

“It seems easier to make decisions about new initiatives in your marketing, than to terminate existing ones.”

“Why do some people chew endlessly on a piece of gum?” I retort.

“Habit?” he ponders.

“Exactly.” I smile. “Sadly, there’s a lot of entrepreneurs and small business owners still paying for some obsolete directory listing, or how about that annual order of cheap tchotchke pens? Maybe they can’t say no to that ad in the local high school football program. None of the marketing ingredients appear to yield anything of significance. We do it out of habit like some incessantly gum-chewing adolescent, we continue to masticate on something that yields no value.” [Read more…]

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