Effective Strategic Marketing Action Plans

Absent An Action Plan

Recipes are for cooking and marketing

Without recipes, implementation is inconsistent, loses focus & lacks accountability

Major Marketing Malfunction #6

A goal without a plan is just a wish.” ~ Antoine de Saint-Exupery.

Having performed numerous marketing assessments and marketing audits over the years, I often see good marketing intentions, (wishful goal-setting); deteriorate into a messy mixture of marketing initiatives with marketing ingredients impulsively amassed — in the absence of an action plan. Creating a strategic marketing action plan is akin to an Executive Chef’s key responsibility in creating recipes and menu planning that keeps guests returning for more.  [Read more…]

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