When Do I Stop Marketing?

Marketing Mastication like incessant gum chewing

Is your marketing habitual mastication or deliberate observation?

 

Break the Marketing Mastication Habit

When do I stop marketing?” asks Ron, a friend of mine during a mastermind group I facilitate.

“What do you mean by that?” I reply.

“It seems easier to make decisions about new initiatives in your marketing, than to terminate existing ones.”

“Why do some people chew endlessly on a piece of gum?” I retort.

“Habit?” he ponders.

“Exactly.” I smile. “Sadly, there’s a lot of entrepreneurs and small business owners still paying for some obsolete directory listing, or how about that annual order of cheap tchotchke pens? Maybe they can’t say no to that ad in the local high school football program. None of the marketing ingredients appear to yield anything of significance. We do it out of habit like some incessantly gum-chewing adolescent, we continue to masticate on something that yields no value.” [Read more…]

Measure Your Marketing

Meager Measurement

Measuring your marketing

Measure your marketing, and you’ll manage your marketing immeasurably better.

Major Marketing Malfunction # 7

I don’t like to bake and make cakes. It gives me headaches.

Why? When I cook I want to be merry and make a mess. Baking requires meticulous measurement.

However, we all know someone who likes to bake a lot. My friend Monse, appears to toss together ingredients and abracadabra, a cake, cookies or pie appear. But it’s not magic, it’s science. Mixing ingredients together to create chemistry; edible chemistry. And precision measurement is crucial to baking. The balance between flour and fat, liquid and leaven is paramount.

My style of cooking is freeform, spontaneous and subjective. So spicing up sauces, soups and salads are subjectively allowed. How about a freeform stir-fry? Or a spontaneous spinach and squash salad? I cook by mixing appropriate proportions versus measuring with absolute precision.

But cooking is my passion, not my profession. As a marketing strategist; I’m the complete opposite. I view meager measurement as another major marketing malfunction. Measure your marketing, and you’ll manage your marketing immeasurably better. [Read more…]

Wordpress SEO Plugin by SEOPressor