Marketing Ingredient # 012
The key marketing ingredient that facilitates the success of your marketing goals is your marketing calendar. It helps you prioritize all the other ingredients and sequence them just like a recipe.
After all what is a recipe? A list of ingredients in specific portions accompanied by a sequence of strategically oriented actions.
Implementing your marketing calendar effectively, will not only enable you to coordinate all your marketing, but also assists you in budgeting your efforts.
A marketing calendar will strategically systemitize your marketing efforts and eliminate “marketing episodes” – when the panic sets in and you say – “We need more business, lets _____(Fill in the blank)*___ “ and causes more wasted marketing dollars than anything else!
* Redo our website / do a direct marketing campaign / launch a Facebook page / create a marketing video / and many more!