What’s The Personality of Your Brand?

Marketing Ingredient # 010

Branding iron

Photo: Shutterstock F.C.G.

Every brand has a personality – what’s yours?

Every automobile brand has a particular personality … actors, singers and great speakers all have a distinct personality.

What are the five words you want to be known by?

Test it:

* Is it emotionally evocative?
* Is it authentic?

* Is it aligned to your vision?

Whether the brand is for an organization or for yourself – make it intentional and explicit – don’t let it be accidental and implicit!


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